A few years ago, when I first started in the business, there were not many options for me to drive my prospects to my sales pages. I was forced to rely on cold calling, and that just wasn’t cutting it for me. My need was for a strategy that would save time and connect me with my potential customers. I started looking for options and that is when I discovered cold email to outreach my potentials buyers.
The traditional way
The traditional way of building a list is by cold calling, or buying lists from companies that provide contact lists for thousands of people. You are forced to buy, and if you don’t buy enough, you are wasting your time. If you buy too many, the list you get will be too full and your messages will be put through the trash. It’s not very efficient and not very effective. But it’s the oldest form of direct mail marketing.
So, what is an alternative to cold calling?
One of the fastest growing trends in direct marketing is email marketing. In addition to being very cost effective, it also works. Now I’m not talking about sending out emails like crazy, but small email lists that are targeted to your niche. By doing this, you are more likely to reach your potential customers.
Email marketing is nothing new. In fact, email has been used effectively for decades as a lead generation tool. However, with the rise of spam and Internet marketers who want instant access to their list, cold email has become a much tougher prospect.
The main challenge email marketers face
Now the main challenge is getting your prospects to give you their email address. Many people have given up on email marketing because they find it so difficult to create email lists that will work.
The good news is there are new options to cold emailing that don’t involve spamming anyone’s inbox. You can create a lead capture form where your prospects fill out a form saying something like “I would like to receive information about X. What would be your best suggestion?”
This works great for cold emailing because now you have the opportunity to earn their trust. Once you have their email address, you can then start to communicate with them by email. If you send them a couple of emails and they respond, then you’ve struck gold.
You then develop a relationship with these prospects. They may then join your list, which will allow you to email them frequently.
Buying email list for cold email
There is also the option to pay for a list of email recipients. This will allow you to take advantage of the many email marketers that have spent thousands of dollars building up massive lists of email addresses. However, these lists can be very expensive, and it may not be worth it unless you have very large lists of people who have shown an interest in your product or service.
One of the best ways to generate sales is through email marketing. You send an email to your entire client list and tell them that you have something in store for them. If you haven’t been using email marketing, then you are really behind the times. It is so easy to get lost in all of the other spam and junk mail that comes in our email boxes. But it doesn’t have to be that way. You can actually create an email list of people who you know generally opt in to receive your emails. Once you have their email address, you can start building relationships with them.
The bottom line is that if you are looking to take advantage of email marketing, then you need to invest in building some email lists. A good email list should include not only the names of your target audience, but also their email addresses. You can then use these email addresses to build up a relationship with them.
Once you have developed a relationship with them, it is easier for you to make those sales because you already have a connection.