How to pitch IT services to prospect in a cold sales email?

How to pitch IT services to prospect in a cold sales email

The first step in pitching an IT service opportunity to a prospect is to do research. A good way to do that is to ask friends and relatives for leads. Look at the families of current clients you deal with. Find out what IT tasks they did and how satisfied they are. Ask them how IT projects went and whether they plan to use your company any time soon. This will give you some ideas about what kinds of messages you need to send and how to present your offerings.

Be clear and brief

You also need to be very careful with how you use emails for pitching IT services. For starters, they need to be clear, brief, and complete. They need to include all the relevant information that your prospect wants to know. Do not leave your customer hanging. They need to have all the answers they need in email.

Give your them a reason to buy

In the email, you also need to give your customers a reason to buy from you. There are different ways to do this. One is to give them a low-cost IT service. Another is to present yourself as a knowledgeable and professional consultant who can help them solve their problems. You should also give them the freedom to contact you anytime for questions or concerns.

Send targeted emails

When you need to pitch your IT services, the last thing you want to do is send out a mass email to everyone. The best way to do this is to use email marketing or email solicitations. Email marketing is the most common method used to market services. By sending out one email to each potential client, you will reach more people than if you sent out three separate emails.

It’s important that you only send out emails to prospects that are likely to be interested in IT services. This means you need to narrow down your list. Use tools such as email market places to see who your audience is and how targeted they may be. If you want to get the most out of your email marketing efforts, then make sure you only send out emails to those people who are actually looking for a company.

Make email easy to read

Another step on how to pitch IT services is to make sure your email messages are easy to read. Don’t clutter the email with large graphics or flashy language. Prospect will ignore anything that looks like an advertisement in an email. Always have your website and contact information located in an easily readable format. Most Internet users use the desktop in addition to their laptop when working on the computer.

Be concise and clear

To close, remember that it doesn’t take long to write an effective email for your IT services. However, you need to make sure that it’s all professionally written. Don’t try to go too fast with your email message. The tone of the email should be professional, but at the same time, concise, and clear.

Pitching IT services to a prospect can be done with ease if you know how to speak to the person on their level. You need to make sure that your emails stay simple and to the point. If you send someone a marketing email and then don’t include them in the conversation, chances are that no one will read it, and no one will end up hiring you.

Test before sending

In order to get the best results, you also need to test your email campaigns. Find out what works and what doesn’t. Its easy to forget that some people may not have access to their email accounts. This means that you can’t automatically assume that every email you send out is going to be read. This is why it’s important to test your pitch through various testing stages.


By taking these tips into consideration when you are asking how to pitch IT services to a prospect, you will be able to sell your company to a potential client more effectively. Remember that you also need to be present when you are pitching your services as well. If you aren’t sure how to present your business, ask a friend or family member to do it for you.

Also read: 6 Helpful Tips For Doing Cold Email

Vikas Shukla
Vikas Shukla
Hey, I'm Vikas, a member of the Growth Kernel team. I've been in the game so long I remember when Google was the new kid on the block. Yup, I'm a bit of a mixed bag, but it all works...somehow.

Generate highly targeted leads

We have helped over 3000 people to build, grow and supercharge their list building with our data enrichment software tools

Leave a comment