Do you want to become a master of the cold email game? Do you want to learn how to use your emailing effectively to draw in business and make money? If you answered yes to either of these questions then you’re certainly not alone. Most people want to know what some good tips on ‘cold emailing’ people are. There are quite a few, but here are my top three favorites:
Do be nice
Well, this is just an old fashioned advice that still works. If you want to really impress a potential client or business partner in a cold email, you have to show them you care about them. Sending an email that starts off with “how may I help you” or “please contact me” is definitely one of my favorites because you’ve made it known that you want to help them out.
Don’t try to sell anything.
This advice may seem a little silly when you’re first starting out, but people love getting sales messages. You can either send a sales message yourself, or you can follow the link in an email to a sales page for something else. Either way, don’t try to sell anything. People will ignore your sales pitches, but they will likely ignore any unsolicited advice that you send them.
You don’t need to offer them something.
All you have to do is give them advice about what they should do to solve a problem, provide a solution, and help solve the problem by recommending them to another person who may need that same advice. If you don’t do any of those things, then you’re just wasting your time.
Make Your Cold Email Personal
Even if you’ve developed the ideal cold email template, you’ll want to personalise it for each prospect, and I don’t mean in the sense of “Mail Merging.” Make the most of your research by putting it to good use. Is golf one of their hobbies? A perfect way to launch a discussion. Isn’t it true that their business was recently in the news for …….? Even better as a conversation starter.
Don’t be a spammer.
Spam is getting much worse nowadays, so if you want to be on the safe side, you should avoid sending just anything through unsolicited mail. Even if you want to get advice, always research your prospects before reaching out. Don’t make the mistake of sending, unless you’re sure that the person actually needs your advice and is genuinely looking for a solution to a problem that they are having.
Don’t be rude.
Rushing into things and not having time for the other person to objectively think about the situation, as with any relationship, would almost always result in the other person fleeing quickly.
Allow them to take a breather in between each touch. Will you be irritated if the same solicitor who rang your doorbell the first time kept ringing it during dinner for a week? Enable the conversation to naturally flow.
There are loads more ‘best’ tips out there for you to read and implement. The above are a few of the best ones that I can think of. You shouldn’t use them as the sole basis for your own campaigns though. Use them as a springboard, and base your other campaigns around them. Remember, the key to ‘cold calling’ is to make it as personal as possible!